Technical PM Systems Engineering AI · SaaS · Data Islamabad, PK

Technical PM bridging
engineering roots
and product thinking.

I spent five years building satellite ground control systems at SUPARCO — Pakistan's space agency — before moving into product. That background shapes how I think about technical complexity, user needs, and building things that last.


Selected Work

Problems I've worked on

SigmaSight AI · Analytics
Rethinking the analyst onboarding pipeline

New analysts spent two weeks just getting oriented with data ingestion — before doing any real analysis work.

PROCESS
Discovery → Jobs-to-be-done mapping → Iterative flow redesign
Cut onboarding from 14 days to 3 — a 78% reduction.
Read case study →
Transconomy SaaS · Logistics
Building a freight visibility product from zero

Operations teams had no real-time view of cross-border freight movement across dozens of carriers.

PROCESS
Stakeholder research → MVP scoping → Agile delivery in 4 months
Launched v1 in 4 months. 40% reduction in ops overhead for early customers.
Read case study →
Red Buffer Product · Agency
Scaling a multi-client product practice

A growing agency needed to standardise how product work was scoped, tracked, and delivered across diverse clients.

PROCESS
Process audit → Template system → PM playbook
Reduced project kick-off time by 50%. Onboarded 3 PMs using the system.
Read case study →
Experience

Where I've been

SigmaSight Head of Product
2022 – Present

Leading product for an AI-powered analytics platform. Focused on data pipeline UX, analyst tooling, and enterprise onboarding flows.

Transconomy Product Manager
2019 – 2022

Built the core freight visibility data product from zero to launch. Owned roadmap, discovery, and cross-functional delivery.

Red Buffer Product Manager
2017 – 2019

Managed product across multiple client engagements. Established PM processes and a delivery playbook for the agency.

SUPARCO Systems Engineer
2012 – 2017

Ground control software integration for Pakistan's national satellite programs. The experience that shaped how I think about technical complexity.

Writing

Things I think about

Writing on product, engineering, AI, and the spaces in between. More coming soon.

Product COMING SOON
Why technical PMs build better roadmaps
Coming soon
Career COMING SOON
What satellite engineering taught me about product
Coming soon
UX COMING SOON
The onboarding problem nobody talks about
Coming soon
AI COMING SOON
AI in enterprise: hype vs reality from the inside
Coming soon

Contact

Let's talk

I'm always happy to chat about product, AI, or anything at the intersection of engineering and people. Whether you're hiring, collaborating, or just curious — reach out.

Got it — thanks.

I'll be in touch soon.